‘A picture is worth thousand words’ is a popular quote that every keen marketer must have heard since his/her young age. However, now, it is not just the pictures but visual+content in the form of infographics that is grabbing eye balls of marketers and customers alike.
Any why not? Let’s be honest that through only pictures, you can’t convey your message completely and through only content, you can’t hold the attention of your reader/customer for long. Thus, infographics is the best way to effectively communicate with your reader or prospective clients.
What is an infographic?
It stands for simple and meaningful depiction of complex data/information in pictorial form that is quite potent in grabbing the attention of the wide audience. The reason behind their popularity is that the human brain enjoys decoding the pictures. It functions much better if encountered with an image rather than an article stuffed with detailed facts and numbers.
It is interesting to note that infographics were used throughout history. Egypt’s 5000 year old cave paintings are the first known examples. Leonardo da Vinci’s Treatise on Painting is also a clear example as he combined graphics and text in it. Likewise, the history is full of instances where infographics were used as a communication tool. Today, internet has given a new boost to this genre.
As sky is the limit for human creativity, the form that infographics may take today is not restricted to just one. They may appear in a tabular form, demographic or mixed chart, process flow chart or an informative list. Simply put, through clear and straight-forward points, infographics present the complex information in a manner that is presentable, digestible and understandable for a general audience.
What is the benefit of an infographic?
- It arouses the curiosity of the reader and grab the attention instantly
- It is more appealing
- It is easy to read and understand
- It easily persuades the reader
Are infographics a relevant business communication tool?
Yes, certainly! Given the fact that infographics are very creative, innovative and interesting by nature, they are considered to be highly shareable. This makes them a popular tool among marketers and companies to raise awareness about their brand or related areas.
Typically, if a business is serious about creating a strong positive impact on the audience’s mind, it simply cannot confine itself to an orthodox business communication style. Further, the jet age generation has a very short span of attention and marketers need to take advantage of it to maximise the engagement through infographics.
What is the role of infographics in content marketing?
Infographics are action heroes of a content marketer. When content is seen as the king on the marketing stage, its forms are nothing but the attire that the king wears for public appearance to woo them!
So, even a simply designed information graphic can attract and prompt the readers to hit the click button right away to satisfy their curiosity. This is why infographics’ ranking is escalating high on the report card year after year.
Whether it is spreading awareness about a topic or company’s product/service/process, it can be easily used to achieve the purpose. Its frequency may vary with the platform one chooses for marketing. However, one infographic every two days is considered to be the ideal scenario.
WordCraft: The Creative Infographics’ Experts
Merely some facts or words substantiated by pictures do not make good infographics. You need to effectively communicate with the people with an engaging assortment of words and graphics. This call for studying the topic in detail and presenting the content in an eye-catching and easy-to-understand manner. This is not a kid’s play for sure.
However, for WordCraft, it is! So, need any help with infographics?